2 Step Marketing
I get postcards constantly. Recently I got a postcard attempting to sell me a copier. It had little, minuscule lettering slathered all around the front and an enormous part of the rear of the card. A few days after the fact I got a postcard with 32 words on it letting me know that I could get total data on unhindered significant distance telephone utility for 5.5 pennies a moment with no extra month to month charge by calling the 800 number on the card. I called. I got the data, had my inquiries responded to and requested my significant distance administration changed. The organization who offered me the significant distance administration was utilizing a reliable 2 stage selling process: Step 1 . Generate a lead - Get me to call their 800 number. Step 2 . Provide the mentioned data - Provided to me on the telephone by one of their salesmen, who had the option to address my inquiries and cause me to feel sure that I could get a good deal on my significant distance bill and that the hel